Do it simple,
but clever.

After intensive years of theoretical and practical learning in visual, strategic and entrepreneurial areas, today I see my greatest strength in the su royal discipline of graphic design: the development of unique logos and their integration into customer-focused and cross-media brand experience concepts.

Achieving simple and clever design is a demanding process, because it’s about recognizing the relevant content, wrapping it up originally and transferring it to the right touchpoints with a high quality understanding. This, in turn, requires knowing the needs and habits of your target audience, the strengths and weaknesses of your own offering, as well as those of your competitors and, of course, that the business model is right.

Thorough research, holistic thinking, originality and creative sensitivity are the basics for every successful (re-) branding. Only those who differentiate, communicate on the spot and in the right place can win the game for the customer.


Deep Insight Interviews, Personas, Brand Positioning, Brand Strategy, Social Media Strategy, Naming, Moodboarding, Logo Design, Corporate Design, Text, Brand Books, Brand Guidelines, Wireframing, User Experience Design, User Interface Design, Rollout & Implementation


Designerdock, Fischer Paper, ImpactHub Zurich, Art University Linz, Lake-Studio web programming, Letterjazz Print-Studio, Moo Print Limeted, Nadja Stadelmann scientific illustration, Simon Hallström photography, Usable Brands, Visualization Academy Switzerland


Agape Badobjekte, Anrei Möbel, Augarten Porzellan, Besser Bio Molkerei, Blue City Hotel, Credit Suisse, Dormo Novo Schlafsysteme, Eternit, ETH Zürich, FIFA, Giesswein Walkwaren, Gmundner Keramik, Leicht Küchen, Marenco Swisshelicopter, Obermayr Holzkonstruktionen, Oberösterreichischer Verkehrsverbund, ProInfirmis, Spitz Designhotel, Stadt Zürich, Stögmüler Architekten, UBS, Verband Schweizerischer Kantonalbanken, Visualisierungs-Akademie Schweiz, voestalpine, Zurich Versicherung and many more