Simon Hallström

Photography and Mathematics

If two professions find themselves in graphic design on such a small common denominator, then it is no coincidence. Even not experience or capability. It is magic.

Simon Hallström combines two passions: He’s a photographer and a mathematician. Aim of this project was to combine both professions into one logo, which could then find its application in a decent corporate design.

The logo that couldn’t be more simplistic: Depending on the context it might be either associated to a math formula or to a camera’s viewfinder and yet it isn’t any of the two.

Logo Design, Corporate Design, Wireframing, User Interface Design