Blue City Hotel

Modernity by tradition

After it’s renovation the nice city hotel of Baden convinces with luxurious suites, modern interior and historical charm. Tradition and modernity connect in this house in a thoughtful way. Simplicity where it makes sense – particularity, where it serves the comfort.

Task
Finally this 5-star house also had to get a new graphical face, which aimed to mirror what’s been mastered so well in the architecture. The connectivity of old and new.

Solution
A playful golden B states the core element of this realization. The speciality is to allow this logo to be integrated in recurring quotes or title lines. Thus it essentially contributes to the simple but yet concise appearance, which can be even extended to the wall-design.

Services
Brand Positioning, Moodboarding, Logo Design, Corporate Design, Text, Brand Books, User Interface Design, Rollout & Implementation